You're number 1 at your own address. Three suburbs out, you don't exist.
That gap is where your install jobs are going. Most Melbourne heating and cooling businesses have never seen it, because Google only shows you the view from where you're standing.
One page, no charge, no call needed.
What lands in your inbox
A scan of your patch
49 points across 5 km, run on the searches that turn into installs. Not "how's my SEO". Where you sit in Ringwood versus where you sit in Croydon.
The two beating you
Named. What their profile has that yours doesn't, down to the category they picked and the last time they posted.
Three fixes, biggest first
What's wrong, what it's costing you in plain words, and how to fix it. You can do all three yourself. Plenty of people do.
It takes me about 20 minutes to build and it's one page. I'll send it within 2 business days. If you want to talk it through afterwards, say so. If you don't, I won't chase you.
Who this suits
Worth your time if
- You're Melbourne metro
- Residential splits and ducted, install and service
- 2 to 10 on the tools
- You still answer your own phone
- You want more install jobs this summer
Not worth it if
- Commercial and mechanical services only
- You're a franchise or a national brand
- You're flat out and turning work away
- You've got an agency and you're happy
- You're after brand awareness
Nothing to sign up to and nothing to cancel. I build the audit, I send it, you do what you like with it.
Get my free audit
TopSpot is a one man show
I'm Eric. I'm in Melbourne and I work on heating and cooling businesses, nothing else. Two things for them: the Google Business Profile, and Google Ads. That's narrow on purpose. I know which suburbs bid each other up, I know what a ducted changeover is worth against a split, and I've read the rental minimum standards that start biting in March 2027.
Three things I'll put in writing. Month to month, so you can stop any time without a conversation about your contract. A handful of businesses per area, so I'm never running ads for you and your competitor at the same time. And the ad account and the Business Profile stay yours, history and all, whether you're working with me or not.
We brought Eric on because he's very commercially minded and works off the numbers. He ran lead generation for our agency and brought in three clients who signed. He was easy to work with and we would 100% recommend him.
Straight answers
What does it cost?
The audit is free. If you want me to fix what's in it, it's $400 a month for the profile on its own, or $700 a month if I run your Google Ads as well. Month to month, both of them.
How much do I need to spend with Google on top of that?
$1,500 a month is the minimum worth doing in Melbourne. Heating and cooling clicks run $8 to $30 here and the high intent ones go higher, so anything under that buys you too few clicks to learn from.
That money goes on your own card, straight to Google. I never touch it and I don't take a cut of it. If $1,500 a month isn't there right now, ads aren't the move yet and I'll say so.
Am I locked into a contract?
No. Month to month, stop whenever you want, no exit conversation.
The Google Ads account and the Business Profile are yours and they stay yours. All the history and the data in them stays with you whether you're working with me or not. I don't hold accounts hostage and you'll never have to ask me for your own login.
Who else have you done this for?
Straight answer: TopSpot is new and you'd be one of the first. I've run Google Ads and profiles inside another business, but those numbers aren't mine to show you.
That's exactly why it's month to month and why setup is free. You're paying for results you can see in your own account, not for my logo.
How long before I see anything?
Ads can be live inside a week and you'd expect calls in the first fortnight. The map pack is slower. Six to twelve weeks before positions move properly, because Google takes its time.
Anyone telling you they'll have you in the top three on Google Maps next month is lying to you.
Can't I just do this myself?
Yes, and some people should. The audit tells you the three things to change and you can do all three yourself for nothing. Plenty of people do exactly that and I'm fine with it.
Most owners I talk to already know roughly what needs doing and never get to it, because they're on the tools six days a week. That's the part you'd be paying for.
Send me your business, I'll send you the audit
Three required fields. I don't need access to anything, it's all public data.
I only take a handful of businesses per area, so I'm never working for your competitor.